{"id":5652,"date":"2026-07-23T17:34:22","date_gmt":"2026-07-23T16:34:22","guid":{"rendered":"https:\/\/imagino.com\/fr\/?post_type=resources&#038;p=5652"},"modified":"2026-07-24T16:07:06","modified_gmt":"2026-07-24T15:07:06","slug":"rapport-luxe-francais-2026","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/rapport-luxe-francais-2026\/","title":{"rendered":"Rapport : le luxe fran\u00e7ais 2026"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-6a6aeccc768f3\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--orange-pink \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        L\u2019hyper-personnalisation comme nouveau standard du luxe                    <\/h1>\n                    <div class=\"description\">\n                        D\u00e9couvrez le rapport du luxe en France 2026, en collaboration avec InternetRetailing.                    <\/div>\n                    <div class=\"control\">\n                                <a href=\"#downloadnow\" target=\"\" class=\"btn btn--gradient-yellow\">T\u00e9l\u00e9charger le rapport<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/07\/Luxury-report-France-850x708.png\" alt=\"Luxury report France\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-4.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-4.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-1.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a6aeccc7913b\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Un secteur r\u00e9silient, port\u00e9 <br \/>\r\npar des clients toujours plus exigeants<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p>Les d\u00e9taillants fran\u00e7ais du luxe ont g\u00e9n\u00e9r\u00e9 <strong>19,5 milliards d&rsquo;euros<\/strong> de chiffre d&rsquo;affaires en 2024, un r\u00e9sultat solide malgr\u00e9 l&rsquo;incertitude \u00e9conomique mondiale persistante. Ce rapport, r\u00e9alis\u00e9 en collaboration avec InternetRetailing, d\u00e9crypte les forces qui red\u00e9finissent le secteur : une nouvelle client\u00e8le internationale, l&rsquo;essor du mobile chez la g\u00e9n\u00e9ration Z, la mont\u00e9e de la durabilit\u00e9 et la personnalisation pilot\u00e9e par l&rsquo;IA.<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6a6aeccc7913f\" class=\"image__inner u-gradient--orange-pink\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/07\/Luxury-report-apercu-1024x722.png\" alt=\"Luxury report aper\u00e7u\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"downloadnow\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--orange-pink \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p>&gt; 56 % des consommateurs fran\u00e7ais attendent des marques de luxe un<strong> rapport qualit\u00e9-prix irr\u00e9prochable<\/strong> (ConsumerX)<\/p>\n<p>&gt; 44 % des acheteurs d\u00e9clarent que <strong>la durabilit\u00e9 influence souvent leurs achats<\/strong>, un des taux les plus \u00e9lev\u00e9s d&rsquo;Europe (Boston Consulting Group)<\/p>\n<p>&gt; Les achats se r\u00e9partissent presque \u00e0 <strong>\u00e9galit\u00e9 entre magasin, ordinateur et mobile<\/strong> (42 %, 40 %, 40 %) (ConsumerX)<\/p>\n<p>&gt; Le march\u00e9 fran\u00e7ais de <strong>l&rsquo;IA dans le luxe devrait presque doubler<\/strong> d&rsquo;ici 2031, avec un TCAC de 15,7 %<\/p>\n<p>D\u00e9couvrez comment les maisons fran\u00e7aises transforment ces signaux en avantage comp\u00e9titif.<\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-4.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-4.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"2b9c59c7-ffef-46d6-a507-0dcb7d04de6f\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le luxe fran\u00e7ais 2026 : hyper-personnalisation, IA, durabilit\u00e9 et nouveaux clients internationaux. T\u00e9l\u00e9chargez le rapport InternetRetailing x imagino.<\/p>\n","protected":false},"featured_media":5656,"template":"","meta":{"_acf_changed":true},"resources_category":[88,89],"resources_sector":[42],"class_list":["post-5652","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-contenus","resources_category-rapports","resources_sector-luxury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rapport du luxe 2026 en France<\/title>\n<meta name=\"description\" content=\"Le luxe fran\u00e7ais 2026 : hyper-personnalisation, IA, durabilit\u00e9 et nouveaux clients internationaux. 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