{"id":5167,"date":"2026-04-02T11:23:35","date_gmt":"2026-04-02T10:23:35","guid":{"rendered":"https:\/\/imagino.com\/fr\/?post_type=resources&#038;p=5167"},"modified":"2026-08-07T14:25:33","modified_gmt":"2026-08-07T13:25:33","slug":"picard-fidelite-client","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/picard-fidelite-client\/","title":{"rendered":"Comment Picard\u00a0augmente la fid\u00e9lit\u00e9 client via le\u00a0Zebra\u00a0en caisse\u202f?\u00a0"},"content":{"rendered":"\n<section id=\"banner-short-6ac15e42ba6db\" class=\"hero-legal-section u-gradient--pink-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Comment Picard augmente la fid\u00e9lit\u00e9 via le zebra en caisse\u202f? <\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Un cas d&rsquo;usage de la plateforme imagino par Picard                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"text-section-6ac15e42bc6bd\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p>En magasin, le moment du <strong>passage en caisse<\/strong> est un point de contact cl\u00e9 pour <strong>reconna\u00eetre et r\u00e9compenser la fid\u00e9lit\u00e9 client<\/strong> en quelques secondes. Encore faut-il \u00eatre capable d\u2019identifier le client en temps r\u00e9el et d\u2019acc\u00e9der \u00e0 l\u2019ensemble de ses informations, quel que soit le canal par lequel il interagit avec la marque.<\/p>\n<p>Chez <a href=\"https:\/\/www.picard.fr\/\" target=\"_blank\" rel=\"noopener\">Picard<\/a>, ce moment est devenu un <strong>levier d\u2019engagement en temps r\u00e9el,<\/strong> directement activ\u00e9 en caisse via les terminaux Zebra. En s\u2019appuyant sur une donn\u00e9e client directement exploitable en temps r\u00e9el, sans d\u00e9pendre de synchronisations ou de bases marketing s\u00e9par\u00e9es, l\u2019enseigne peut proposer imm\u00e9diatement l\u2019utilisation des points fid\u00e9lit\u00e9 et <strong>transformer un passage en caisse en moment de reconnaissance <\/strong>gr\u00e2ce \u00e0 la Customer Engagement Platform d&rsquo;imagino.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6ac15e42bcb87\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2>Un programme pour r\u00e9compenser la fid\u00e9lit\u00e9 et g\u00e9n\u00e9rer du r\u00e9achat<\/h2>\n<p>Leader fran\u00e7ais de la distribution de produits surgel\u00e9s, Picard op\u00e8re \u00e0 la fois un r\u00e9seau dense de boutiques physiques et des canaux digitaux.<\/p>\n<p>Op\u00e9rant sur un march\u00e9 tr\u00e8s concurrentiel, Picard sait se diff\u00e9rencier par la valeur propos\u00e9e \u00e0 ses clients, mixant \u00e0 la fois des recettes et ingr\u00e9dients de qualit\u00e9 sup\u00e9rieure ainsi que des prix comp\u00e9titifs, une strat\u00e9gie qui lui permet de maintenir une perception prix tr\u00e8s positive (<a href=\"https:\/\/www.lsa-conso.fr\/percer-les-secrets-de-la-perception-de-la-valeur-les-bonnes-pratiques-de-picard-et-lidl-pour-les-autres-distributeurs-francais,434044\" target=\"_blank\" rel=\"noopener\">article de LSA<\/a>).<\/p>\n<p>Pour r\u00e9compenser l\u2019engagement de ses clients, l\u2019enseigne a d\u00e9ploy\u00e9 le programme Burn Point, qui permet d\u2019utiliser des points fid\u00e9lit\u00e9 pour obtenir des produits offerts en magasin.<\/p>\n<p><strong>Objectifs principaux :<\/strong><\/p>\n<ul>\n<li>Encourager l\u2019augmentation du panier moyen afin de cumuler davantage de points<\/li>\n<li>G\u00e9n\u00e9rer du trafic en magasin en incitant les clients \u00e0 revenir utiliser leurs points<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Cumuler, choisir, profiter<\/h2>\n<p>Le client cumule des points lors de ses achats et peut ensuite les convertir en produits gratuits. Deux parcours coexistent selon le profil client.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6ac15e42be3e0\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <h3>Cas 1 \u2013 Une utilisation imm\u00e9diate en caisse<\/h3>\n<ol>\n<li>Scan de la carte de fid\u00e9lit\u00e9 en caisse via le terminal Zebra Technologies<\/li>\n<li>Affichage de la \u201cpyramide des points\u201d indiquant le solde et les r\u00e9compenses disponibles<\/li>\n<li>Pop-up de confirmation du choix<\/li>\n<li>Coupon imm\u00e9diatement utilisable en caisse + email de confirmation envoy\u00e9<\/li>\n<\/ol>\n<p>L\u2019exp\u00e9rience est instantan\u00e9e et enti\u00e8rement r\u00e9alis\u00e9e en point de vente.<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image  js-animate  animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6ac15e42be3e6\" class=\"image__inner u-gradient--purple-blue--dark\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/04\/Cas-1-Picard-fidelite-en-ciasse-1500x846.png\" alt=\"Cas 1 Picard fid\u00e9lit\u00e9 en caisse\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6ac15e42beea7\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <h3>Cas 2 \u2013 Une activation depuis le digital<\/h3>\n<p>Dans ce cas, l\u2019activation de l\u2019avantage se fait apr\u00e8s l\u2019achat.<\/p>\n<ol>\n<li>Connexion du client \u00e0 son compte en ligne<\/li>\n<li>Acc\u00e8s \u00e0 la rubrique \u00ab utiliser mes points \u00bb<\/li>\n<li>D\u00e9blocage d\u2019un produit offert, ensuite scann\u00e9 en magasin<\/li>\n<\/ol>\n<p>Le parcours combine digital et retail au sein d\u2019un m\u00eame syst\u00e8me d\u2019engagement, garantissant une continuit\u00e9 totale entre pr\u00e9paration en ligne et activation en magasin.<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image  js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6ac15e42beeaa\" class=\"image__inner u-gradient--purple-blue--dark\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/04\/Cas-2-Picard-fidelite-en-caisse-1.png\" alt=\"Cas 2 Picard fid\u00e9lit\u00e9 en caisse\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6ac15e42bf41b\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2>Une activation rendue possible par une donn\u00e9e client directement exploitable en temps r\u00e9el<\/h2>\n<p>La plateforme imagino permet \u00e0 Picard de disposer d\u2019une <a href=\"https:\/\/imagino.com\/fr\/resource\/blog-de-la-fragmentation-a-lunification-reprenez-le-controle-de-vos-donnees-clients\/\">vue client unifi\u00e9e<\/a>, en connectant l\u2019ensemble des sources de donn\u00e9es (caisse, e-commerce, CRM, fid\u00e9lit\u00e9).<\/p>\n<p>Concr\u00e8tement, cela permet aux \u00e9quipes marketing de :<\/p>\n<ul>\n<li>Identifier en temps r\u00e9el le solde de points et l\u2019\u00e9ligibilit\u00e9<\/li>\n<li><a href=\"https:\/\/imagino.com\/fr\/resource\/orchestration-parcours-client\/\">Orchestrer les interactions<\/a> (emails, notifications, informations en caisse)<\/li>\n<li>Synchroniser les parcours entre canaux online et offline<\/li>\n<\/ul>\n<p>Le parcours devient une conversation continue, quel que soit le canal.<\/p>\n<p>&nbsp;<\/p>\n<h2>L&rsquo;impact mesurable de ce programme<\/h2>\n<ul>\n<li>Plus de 9 000 clients ont d\u00e9j\u00e0 b\u00e9n\u00e9fici\u00e9 du programme via le Zebra<\/li>\n<li>Tous l\u2019ont utilis\u00e9e au moins deux fois<\/li>\n<li>Plus de 3 millions de points cumul\u00e9s<\/li>\n<\/ul>\n<p>Ces r\u00e9sultats montrent une adoption rapide et un r\u00e9el impact sur l\u2019engagement et la r\u00e9currence d\u2019achat. Un mod\u00e8le d&rsquo;activation de la donn\u00e9e r\u00e9ussie !<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019activation de la donn\u00e9e en temps r\u00e9el en magasin peut transformer un programme de fid\u00e9lit\u00e9 en levier de fid\u00e9lit\u00e9 :<\/p>\n<ul>\n<li><strong>reconnaissance client imm\u00e9diate<\/strong><\/li>\n<li><strong>exp\u00e9rience omnicanale fluide<\/strong><\/li>\n<li><strong>incitation concr\u00e8te au r\u00e9achat<\/strong><\/li>\n<\/ul>\n<p>Ce que d\u00e9montre Picard, ce n\u2019est pas simplement un programme de fid\u00e9lit\u00e9 efficace, c\u2019est la <strong>capacit\u00e9 \u00e0 transformer chaque interaction en opportunit\u00e9 d\u2019engagement en temps r\u00e9el<\/strong>, en activant la donn\u00e9e l\u00e0 o\u00f9 elle vit, au moment o\u00f9 elle compte.<\/p>\n<p>Mettre en place une <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/customer-engagement-platform\/\">Customer Engagement Platform<\/a> permet ainsi de cr\u00e9er des exp\u00e9riences plus pertinentes, g\u00e9n\u00e9ratrices de valeur pour la marque comme pour ses clients.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\n<section id=\"resource-download-6ac15e42bfe98\" class=\"explains-section section-padding\">\n    <div class=\"container\">\n        <div class=\"explains-container u-gradient--green-blue--dark gradient-horizontal\">\n                            <div class=\"explains-container__image js-animate animate__fadeInUpSmall\">\n                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/11\/Comment-generer-de-la-valeur-durable-avec-une-CEP-300x203.png\" alt=\"Comment g\u00e9n\u00e9rer de la valeur durable avec une CEP - Guide pratique\" \/>\n                <\/div>\n                        <div class=\"explains-container__text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\n                <div class=\"label\">\n                                            <div class=\"pin\"><span class=\"text-colour-green\">Avis d&rsquo;expert<\/span>\n                        <\/div>\n                                                                <div class=\"inf\">Fran\u00e7ais<\/div>\n                                    <\/div>\n                                    <h2 class=\"tl\">Comment g\u00e9n\u00e9rer de la valeur durable avec une Customer Engagement Platform ?<\/h2>\n                                                    <div class=\"description\"><p>Passez \u00e0 l\u2019action avec notre avis d\u2019expert \u00ab Comment g\u00e9n\u00e9rer de la valeur durable avec une Customer Engagement Platform (CEP) \u00bb. Comprenez les atouts d\u2019une CEP, les bons crit\u00e8res de choix et inspirez-vous d\u2019exemples d\u2019entreprises qui l\u2019utilisent pour orchestrer efficacement leurs parcours clients.<\/p>\n<\/div>\n                            <\/div>\n                            <div class=\"explains-container__control js-animate animate__fadeIn\" data-wow-offset=\"0\">\n                            <a href=\"https:\/\/imagino.com\/fr\/resource\/comment-generer-valeur-durable-avec-cep\/\" target=\"\" class=\"btn--small btn btn--gradient-purple\">T\u00e9l\u00e9chargez notre avis d&#039;expert<\/a>\n                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 une donn\u00e9e client exploitable en temps r\u00e9el, Picard renforce sa fid\u00e9lit\u00e9 client au moment du passage en caisse.<\/p>\n","protected":false},"featured_media":5170,"template":"","meta":{"_acf_changed":true},"resources_category":[92,95,88],"resources_sector":[36],"class_list":["post-5167","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-articles-de-blog","resources_category-cas-clients","resources_category-contenus","resources_sector-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fid\u00e9lisation client Picard : cas d\u2019usage du Zebra en caisse<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 une donn\u00e9e client exploitable en temps r\u00e9el, Picard renforce sa fid\u00e9lit\u00e9 client au moment du passage en caisse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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