{"id":4737,"date":"2026-01-23T16:03:56","date_gmt":"2026-01-23T16:03:56","guid":{"rendered":"https:\/\/imagino.com\/fr\/?post_type=resources&#038;p=4737"},"modified":"2026-01-29T15:39:39","modified_gmt":"2026-01-29T15:39:39","slug":"jumpstar-imagino-snowflake-pour-activer-vos-donnees","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/jumpstar-imagino-snowflake-pour-activer-vos-donnees\/","title":{"rendered":"Jumpstart\u00a0imagino\u00a0sur\u00a0Snowflake\u00a0:\u00a0un\u00a0guide \u00e9tape par \u00e9tape pour activer vos donn\u00e9es\u00a0"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-6a0d5ab62abd4\" class=\"hero-legal-section u-gradient--blue-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Jumpstart imagino sur Snowflake : un guide \u00e9tape par \u00e9tape pour activer vos donn\u00e9es <\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Arthur Lacroix, Product Marketing Manager                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a0d5ab62db4a\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Pour de nombreuses entreprises,\u00a0Snowflake\u00a0constitue le socle de donn\u00e9es central qui alimente l\u2019analyse, la gouvernance et l\u2019intelligence business.<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"none\">Mais si Snowflake centralise parfaitement les donn\u00e9es, leur activation, c&rsquo;est-\u00e0-dire la capacit\u00e9 \u00e0 transformer ces donn\u00e9es en engagement client r\u00e9el, se fait toujours en dehors de Snowflake. Dans la majorit\u00e9 des organisations, l\u2019activation client repose sur des CDP, des outils de campagnes et des pipelines qui extraient et synchronisent les donn\u00e9es hors de Snowflake vers des syst\u00e8mes externes.\u00a0<\/span><span data-contrast=\"none\">Cela cr\u00e9e des frictions inutiles. Les donn\u00e9es sont dupliqu\u00e9es entre les diff\u00e9rents outils. Les pipelines deviennent fragiles et co\u00fbteux \u00e0 maintenir. La latence s&rsquo;installe. La gouvernance devient plus difficile. Et les sp\u00e9cialistes du marketing finissent souvent par travailler avec des informations clients obsol\u00e8tes ou partielles, ce qui conduit \u00e0 une mauvaise exp\u00e9rience client.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">imagino\u00a0a \u00e9t\u00e9 con\u00e7u pour r\u00e9soudre ce probl\u00e8me \u00e0 la racine. Premi\u00e8re plateforme d\u2019engagement client\u00a0zero-copy con\u00e7ue comme une application native\u00a0Snowflake,\u00a0imagino\u00a0fait entrer l\u2019activation directement dans\u00a0Snowflake. Plut\u00f4t que de d\u00e9placer les donn\u00e9es vers des syst\u00e8mes externes,\u00a0imagino\u00a0s\u2019ex\u00e9cute au c\u0153ur du compte\u00a0Snowflake\u00a0du client, permettant la segmentation, l\u2019orchestration, la personnalisation et l\u2019analyse directement sur des donn\u00e9es en temps r\u00e9el, gouvern\u00e9es et toujours \u00e0 jour.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pour aider les clients Snowflake \u00e0 exploiter rapidement leurs donn\u00e9es, imagino a con\u00e7u <strong>NativeApp Jumpstart<\/strong><\/span><span data-contrast=\"none\">, un programme\u00a0Snowflake\u00a0Marketplace qui active des\u00a0cas d&rsquo;usage\u00a0r\u00e9els en moins de 30 jours, sans pipelines, travaux d&rsquo;infrastructure ou int\u00e9grations complexes.<\/span><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a0d5ab62e1b2\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Arr\u00eatez\u00a0de\u00a0d\u00e9placer vos donn\u00e9es. Activez-les l\u00e0 o\u00f9 elles se trouvent<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"none\">La plupart des outils de campagnes\u00a0et des plateformes de donn\u00e9es clients fonctionnent sur leurs propres bases de donn\u00e9es et mod\u00e8les de donn\u00e9es. Pour activer les donn\u00e9es clients, ils les extraient de\u00a0Snowflake, reconstruisent les profils dans des syst\u00e8mes externes et ex\u00e9cutent des campagnes sur des copies dupliqu\u00e9es des donn\u00e9es en dehors de\u00a0Snowflake.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cette approche cr\u00e9e une complexit\u00e9 et des risques inutiles : donn\u00e9es dupliqu\u00e9es, int\u00e9grations fragiles, co\u00fbts d&rsquo;infrastructure plus \u00e9lev\u00e9s et frais g\u00e9n\u00e9raux op\u00e9rationnels continus qui augmentent le co\u00fbt total de possession et ralentissent les \u00e9quipes.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">imagino adopte une approche fondamentalement diff\u00e9rente. En tant qu&rsquo;application native Snowflake (Snowflake Native App), imagino permet l&rsquo;activation des clients directement dans l&rsquo;environnement Snowflake auquel les organisations font d\u00e9j\u00e0 confiance et dans lequel elles ont d\u00e9j\u00e0 investi. Il n&rsquo;y a pas de copie de donn\u00e9es, pas de transformations et pas de retards de traitement par lots. Les audiences et les parcours clients s&rsquo;ex\u00e9cutent tous de mani\u00e8re native dans Snowflake. <\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cette approche permet une collaboration fluide entre l\u2019IT et le marketing. Les \u00e9quipes IT d\u00e9finissent et gouvernent les donn\u00e9es clients dans Snowflake, tandis que les \u00e9quipes marketing activent directement ces m\u00eames donn\u00e9es de confiance, sans nouveaux pipelines ni syst\u00e8mes dupliqu\u00e9s.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">R\u00e9sultat : une ex\u00e9cution plus rapide, des donn\u00e9es plus propres et plus fiables, une personnalisation plus pertinente, et un passage de l\u2019insight \u00e0 l\u2019action en quelques minutes plut\u00f4t qu\u2019en jours ou en semaines.<\/span><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a0d5ab62e706\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">De la donn\u00e9e \u00e0\u00a0l\u2019activation\u00a0en\u00a030\u00a0jours<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"none\">Le programme\u00a0NativeApp\u00a0Jumpstart\u00a0est con\u00e7u pour avoir un impact\u00a0<\/span><i><span data-contrast=\"none\">rapide<\/span><\/i><span data-contrast=\"none\">.\u00a0imagino\u00a0est d\u00e9ploy\u00e9 directement dans le compte\u00a0Snowflake\u00a0du client. Les \u00e9quipes d&rsquo;imagino\u00a0et du client travaillent ensemble dans le cadre d&rsquo;un processus guid\u00e9 et pratique afin d&rsquo;activer des\u00a0cas d&rsquo;usage\u00a0r\u00e9els. Contrairement\u00a0aux d\u00e9monstrations pr\u00e9fabriqu\u00e9es\u00a0ou aux d\u00e9mos\u00a0sandbox\u00a0classiques, le programme\u00a0Jumpstart\u00a0utilise les donn\u00e9es r\u00e9elles, les segments r\u00e9els\u00a0pour r\u00e9pondre aux\u00a0objectifs r\u00e9els du client.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ce qui rend ce programme particuli\u00e8rement efficace, c&rsquo;est sa progression structur\u00e9e. Les cinq\u00a0cas d&rsquo;usage\u00a0suivent un d\u00e9roulement naturel : d&rsquo;abord comprendre les donn\u00e9es, puis les unifier, les am\u00e9liorer, les activer et enfin boucler la boucle en r\u00e9inscrivant les informations d&rsquo;activation dans\u00a0Snowflake. Ce d\u00e9roulement garantit aux clients d&rsquo;obtenir en seulement 30 jours non seulement des informations et des capacit\u00e9s suppl\u00e9mentaires, mais aussi des r\u00e9sultats significatifs.<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a0d5ab62f97a\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Cas d&rsquo;usage n\u00b0 1 : exploration en langage naturel de vos donn\u00e9es Snowflake <\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"none\">La premi\u00e8re \u00e9tape de l&rsquo;activation consiste \u00e0 comprendre ce que contient\u00a0Snowflake. Les capacit\u00e9s de requ\u00eate en langage naturel d&rsquo;imagino\u00a0permettent aux \u00e9quipes de poser des questions en langage\u00a0simple\u00a0et d&rsquo;explorer instantan\u00e9ment le comportement des clients, leurs habitudes d&rsquo;achat et leurs tendances d&rsquo;engagement. Au lieu d&rsquo;attendre les tableaux de bord ou les requ\u00eates SQL, les \u00e9quipes non techniques peuvent simplement taper une question et obtenir une r\u00e9ponse imm\u00e9diate g\u00e9n\u00e9r\u00e9e directement \u00e0 partir de\u00a0Snowflake.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Les \u00e9quipes\u00a0acc\u00e8dent\u00a0plus\u00a0rapidement\u00a0aux insights,\u00a0alignent\u00a0leur\u00a0lecture des\u00a0parcours\u00a0clients et\u00a0gagnent\u00a0en\u00a0autonomie\u00a0analytique, sans\u00a0compromis\u00a0sur la\u00a0gouvernance\u00a0pilot\u00e9e\u00a0par les \u00e9quipes data.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6a0d5ab62f980\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/Snowflake-Blog-Use-Case-1.png\" alt=\"Snowflake Blog Use Case 1\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a0d5ab6307c6\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Cas d&rsquo;usage n\u00b0 2 : Une vue client unique et unifi\u00e9e, directement dans Snowflake <\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"none\">Une fois que les \u00e9quipes ont compris leurs donn\u00e9es, l&rsquo;\u00e9tape suivante consiste \u00e0 les unifier. Les informations sur les clients sont souvent r\u00e9parties dans plusieurs syst\u00e8mes : CRM,\u00a0e-commerce, applications mobiles, programmes de fid\u00e9lit\u00e9, etc.\u00a0imagino\u00a0rassemble ces \u00e9l\u00e9ments dans\u00a0Snowflake\u00a0et \u00e9tablit un\u00a0r\u00e9f\u00e9rentiel client unique (RCU)\u00a0et fiable.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ce profil unifi\u00e9 devient la base d&rsquo;une segmentation, d&rsquo;une personnalisation, d&rsquo;une activation ou d&rsquo;un reporting. Il \u00e9limine les incoh\u00e9rences cr\u00e9\u00e9es lorsque chaque outil conserve son propre mod\u00e8le de donn\u00e9es et garantit que le marketing travaille avec une vue unique, compl\u00e8te et \u00e0 jour de chaque client.<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6a0d5ab6307cc\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/SCV-Snowflake.png\" alt=\"RCU Snowflake\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a0d5ab630dc5\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Cas d&rsquo;usage n\u00b0 3 : Transformer les donn\u00e9es brutes en insights clients activables<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"none\">Une fois l\u2019identit\u00e9 client r\u00e9solue,\u00a0imagino\u00a0enrichit les profils en g\u00e9n\u00e9rant des attributs \u00e0 forte valeur et des signaux comportementaux directement dans\u00a0Snowflake. Il peut s\u2019agir, par exemple, des \u00e9tapes du cycle de vie, de scores RFM, de niveaux d\u2019engagement, d\u2019affinit\u00e9s, d\u2019indicateurs de risque de\u00a0churn\u00a0ou de signaux de forte valeur.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ce qui rend cette approche particuli\u00e8rement puissante, c\u2019est que l\u2019enrichissement s\u2019effectue automatiquement et en temps r\u00e9el, sans exportation des donn\u00e9es vers des outils externes. Les r\u00e8gles d\u2019enrichissement peuvent \u00eatre d\u00e9finies directement dans\u00a0imagino\u00a0ou en amont par les \u00e9quipes data. Dans tous les cas, les informations restent gouvern\u00e9es, toujours \u00e0 jour et imm\u00e9diatement activables.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">R\u00e9sultat : une personnalisation plus pertinente, un ciblage plus pr\u00e9cis et des mod\u00e8les IA\/ML aliment\u00e9s par des signaux contextuels plus riches et plus fiables.<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a0d5ab631903\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Cas d&rsquo;usage n\u00b0 4 : Activer les audiences Snowflake sur les canaux m\u00e9dia<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"none\">L\u2019\u00e9tape suivante consiste \u00e0 activer les insights clients enrichis.\u00a0imagino\u00a0permet de synchroniser de mani\u00e8re fluide des audiences construites dans\u00a0Snowflake\u00a0vers les principales plateformes publicitaires, Meta, Google,\u00a0TikTok, Snapchat et autres. L\u2019activation s\u2019appuyant nativement sur les donn\u00e9es\u00a0Snowflake, les audiences sont automatiquement mises \u00e0 jour et refl\u00e8tent en permanence les comportements et attributs les plus r\u00e9cents.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Au-del\u00e0 de l\u2019activation, imagino facilite l\u2019exclusion dynamique d\u2019utilisateurs sp\u00e9cifiques en fonction des signaux pr\u00e9sents dans Snowflake, tels que des achats r\u00e9cents, un risque de churn, un statut de fid\u00e9lit\u00e9 ou tout autre comportement personnalis\u00e9. Cette approche \u00e9vite les d\u00e9penses inutiles, garantit la pertinence des messages publicitaires et r\u00e9duit le co\u00fbt d\u2019acquisition. Les budgets ainsi optimis\u00e9s peuvent \u00eatre r\u00e9allou\u00e9s vers des segments plus performants ou d\u2019autres canaux, am\u00e9liorant in fine l\u2019efficacit\u00e9 des campagnes m\u00e9dia et le retour sur investissement.<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6a0d5ab631909\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/Snowflake-Segment-Export.png\" alt=\"Snowflake Segment Export\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a0d5ab631f08\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Cas d&rsquo;usage n\u00b0 5 : Centraliser les r\u00e9sultats d\u2019activation dans Snowflake<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"none\">La derni\u00e8re \u00e9tape consiste \u00e0 centraliser les nouvelles informations. Apr\u00e8s l\u2019activation,\u00a0imagino\u00a0r\u00e9\u00e9crit directement dans\u00a0Snowflake\u00a0les r\u00e9sultats des parcours, les\u00a0statuts de segmentation, les attributs, et les donn\u00e9es de performance. Tous les usages\u00a0IA, BI et\u00a0analytics\u00a0s\u2019appuient ainsi sur une m\u00eame version de la v\u00e9rit\u00e9, imm\u00e9diatement exploitable et activable.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En r\u00e9int\u00e9grant ces informations dans Snowflake, les donn\u00e9es brutes comme les insights g\u00e9n\u00e9r\u00e9s par l\u2019engagement client sont centralis\u00e9s au sein d\u2019un r\u00e9f\u00e9rentiel client unique. Cela renforce la prise de d\u00e9cision, am\u00e9liore l\u2019attribution et permet aux \u00e9quipes d\u2019optimiser durablement leurs strat\u00e9gies d\u2019activation.<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\n<section id=\"resource-download-6a0d5ab633150\" class=\"explains-section section-padding\">\n    <div class=\"container\">\n        <div class=\"explains-container u-gradient--blue-blue--dark gradient-horizontal\">\n            <div class=\"explains-container__image js-animate animate__fadeInUpSmall\">\n                <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/05\/Activate-data.svg\" alt=\"Activate data\" \/>\n            <\/div>\n            <div class=\"explains-container__text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\n                <div class=\"label\">\n                                            <div class=\"pin\"><span class=\"text-colour-blue\">Offre<\/span>\n                        <\/div>\n                                                                <div class=\"inf\">FR<\/div>\n                                    <\/div>\n                                    <h2 class=\"tl\">Pr\u00eat \u00e0 transformer votre environnement Snowflake en un v\u00e9ritable moteur d&rsquo;activation ?<\/h2>\n                                                    <div class=\"description\"><p><span class=\"TextRun SCXW11131475 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">Devenez<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0un\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW11131475 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">Jumpstarter<\/span><\/span><span class=\"TextRun SCXW11131475 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0et\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">d\u00e9bloquez<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">vos<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0quatre premiers\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">cas<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">d&rsquo;usage<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">en<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">moins<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0de 30\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">jours<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">, sans aucun transfert <\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">de donn\u00e9es, sans\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11131475 BCX0\">aucun<\/span><span class=\"NormalTextRun SCXW11131475 BCX0\">\u00a0pipeline et avec un impact maximal.<\/span><\/span><span class=\"EOP SCXW11131475 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW45128206 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45128206 BCX0\">Contact:\u00a0<\/span><\/span><a class=\"Hyperlink SCXW45128206 BCX0\" href=\"mailto:snowflake@imagino.com\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW45128206 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45128206 BCX0\" data-ccp-charstyle=\"Hyperlink\">snowflake@imagino.com<\/span><\/span><\/a><span class=\"TextRun SCXW45128206 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45128206 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW45128206 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n                            <\/div>\n                            <div class=\"explains-container__control js-animate animate__fadeIn\" data-wow-offset=\"0\">\n                            <a href=\"https:\/\/app.snowflake.com\/marketplace\/listing\/GZ1MBZ12MPJR\/imagino-imagino?search=imagino&amp;originTab=provider&amp;providerName=imagino&amp;profileGlobalName=GZ1MBZ12MPJ3\" target=\"\" class=\"btn--small btn btn--gradient-blue-light\">Commencez votre Jumpstart imagino d\u00e8s aujourd&#039;hui. <\/a>\n                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Si Snowflake centralise parfaitement les donn\u00e9es, leur activation, c&rsquo;est-\u00e0-dire la capacit\u00e9 \u00e0 transformer ces donn\u00e9es en engagement client r\u00e9el, se fait toujours en dehors du Data Cloud. Guide \u00e9tape par \u00e9tape pour activer vos donn\u00e9es directement dans Snowflake avec la premi\u00e8re plateforme d&rsquo;engagement client sans copie.<\/p>\n","protected":false},"featured_media":4727,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[],"class_list":["post-4737","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-articles-de-blog","resources_category-contenus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jumpstart\u00a0imagino\u00a0sur\u00a0Snowflake\u00a0:\u00a0un\u00a0guide \u00e9tape par \u00e9tape pour activer vos donn\u00e9es\u00a0 - imagino France<\/title>\n<meta name=\"description\" content=\"Si Snowflake centralise parfaitement les donn\u00e9es, leur activation, c&#039;est-\u00e0-dire la capacit\u00e9 \u00e0 transformer ces donn\u00e9es en engagement client r\u00e9el, se fait toujours en dehors du Data Cloud. 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