{"id":4712,"date":"2025-12-31T09:54:07","date_gmt":"2025-12-31T09:54:07","guid":{"rendered":"https:\/\/imagino.com\/fr\/?post_type=resources&#038;p=4712"},"modified":"2026-08-07T14:26:04","modified_gmt":"2026-08-07T13:26:04","slug":"courir-temoigne-temps-reel-engagement-client","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/courir-temoigne-temps-reel-engagement-client\/","title":{"rendered":"Courir t\u00e9moigne : quand le temps r\u00e9el transforme l\u2019engagement client en opportunit\u00e9s business"},"content":{"rendered":"\n<section id=\"banner-6ac15ffb1537b\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--blue-blue--light \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        Quand le temps r\u00e9el transforme l\u2019engagement client en opportunit\u00e9s business                    <\/h1>\n                    <div class=\"description\">\n                        D\u00e9couvrez le t\u00e9moignage de Courir &#8211; leader europ\u00e9en de la Sneakers pour femme                    <\/div>\n                    <div class=\"control\">\n                                <a href=\"#podcast\" target=\"\" class=\"btn btn--gradient-pink\">Revivez la conf\u00e9rence Courir x LineUp x imagino<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/12\/Youtube-thumbnail-1.png\" alt=\"\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-1.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section>\n\n\n<section id=\"text-section-6ac15ffb1754f\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p>Avec la <strong>multiplication des canaux<\/strong> (email, SMS, application mobile, r\u00e9seaux sociaux, etc.), <a href=\"https:\/\/www.courir.com\/\" target=\"_blank\" rel=\"noopener\">Courir<\/a> faisait face \u00e0 des limites claires de sa stack Martech:<\/p>\n<ul>\n<li>Difficult\u00e9 \u00e0 orchestrer des campagnes coh\u00e9rentes et personnalis\u00e9es,<\/li>\n<li>Manque de visibilit\u00e9 globale sur l\u2019engagement client,<\/li>\n<li>Et forte d\u00e9pendance \u00e0 un partenaire externe pour acc\u00e9der \u00e0 la donn\u00e9e.<\/li>\n<\/ul>\n<p>Autant de freins qui ont conduit l&rsquo;entreprise \u00e0 repenser ses outils et \u00e0 <strong>adopter la <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/customer-engagement-platform\/\">Customer Engagement Platform<\/a> d&rsquo;imagino pour reprendre le contr\u00f4le de sa donn\u00e9e et l&rsquo;activer en temps r\u00e9el<\/strong>.<\/p>\n<p><strong>Les ambitions du projet ?<\/strong> Se r\u00e9approprier la donn\u00e9e client, acc\u00e9l\u00e9rer sa transformation marketing, mettre en place des parcours plus r\u00e9actifs et d\u00e9ployer rapidement le programme de fid\u00e9lit\u00e9 d\u00e8s l&rsquo;ouverture \u00e0 un nouveau pays.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"podcast\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--blue-blue--light \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <h2>Revivez le t\u00e9moignage de Courir lors de notre conf\u00e9rence \u00e0 Tech for Retail 2025<\/h2>\n<p>Graziella KAEUFFER, directrice exp\u00e9rience client omnicanal, revient sur ce changement d&rsquo;outils Martech. \u00c0 ses c\u00f4t\u00e9s, Yohann Waag, directeur des expertises technologiques chez notre partenaire int\u00e9grateur <a href=\"https:\/\/www.lineup7.fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: white\">LineUp7<\/span><\/a>, et M\u00e9lanie Dion, directrice des relations clients chez imagino, apportent leur \u00e9clairage sur les enjeux technologiques, les choix structurants et les b\u00e9n\u00e9fices concrets de cette transformation au service de l\u2019engagement client en temps r\u00e9el.<\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <div id=\"resource-form\">\r\n\r\n                        \r\n                        <script charset=\"utf-8\" type=\"text\/javascript\"\r\n                            src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                        <script>\r\n                            hbspt.forms.create({\r\n                                portalId: \"139720873\",\r\n                                formId: \"e941736f-f5ea-4195-9aa1-cbb42852dd90\",\r\n                                region: \"eu1\",\r\n                                css: \"\",\r\n                                onFormSubmit: function ($form) {\r\n                                    document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                    document.getElementById(\"resource-access\").style.display = \"block\";\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n                    <\/div>\r\n\r\n                    <div id=\"resource-access\" style=\"display:none;\">\r\n                                                    <div> <h2>Merci !<\/h2>\n<p>Vous pouvez d\u00e8s \u00e0 pr\u00e9sent consulter votre ressource.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\r\n                        \r\n                                            <\/div>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6ac15ffb18289\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n            <div class=\"row-item\">\r\n                <div class=\"item\">\r\n                                            <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                            <h2 class=\"tl\"><span class=\"\">Le marketing en temps r\u00e9el, d\u2019accord.<\/span><\/h2>\r\n                                                                                        <h3 class=\"subtl\">Mais concr\u00e8tement, qu\u2019est-ce que \u00e7a change pour l\u2019engagement client ?<\/h3>\r\n                                                    <\/div>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6ac15ffb185ba\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p>Le marketing en temps r\u00e9el r\u00e9pond \u00e0 un enjeu simple. <strong>Agir au moment o\u00f9 l\u2019interaction client a le plus de valeur.<\/strong> Sans activation imm\u00e9diate de la donn\u00e9e, les exp\u00e9riences restent fragment\u00e9es, peu personnalis\u00e9es et souvent d\u00e9clench\u00e9es trop tard. En s\u2019appuyant sur une <strong>vision client unifi\u00e9e<\/strong> et une <strong>activation en temps r\u00e9el<\/strong>, imagino permet d\u2019engager les clients de fa\u00e7on plus fluide, plus pertinente et plus efficace. Courir revient sur les principaux cas d&rsquo;usage.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6ac15ffb198f1\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"unify-container-sb\">\r\n                            <div class=\"item\">\r\n                    <div class=\"image js-animate animate__zoomIn\">\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/05\/Miscellaneous-4.svg\" alt=\"Miscellaneous 4\">\n                        <\/div>\r\n                    <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.3s\">\r\n                                                \r\n                                                    <div class=\"description\">\r\n                                <p><strong>R\u00e9duction de l&rsquo;attente en caisse et simplification de la cr\u00e9ation de compte<\/strong><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                            <div class=\"item\">\r\n                    <div class=\"image js-animate animate__zoomIn\">\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/05\/Customer-is-king.svg\" alt=\"Customer is king\">\n                        <\/div>\r\n                    <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.3s\">\r\n                                                \r\n                                                    <div class=\"description\">\r\n                                <p><strong>Hausse significative du taux de r\u00e9ponse aux enqu\u00eates de satisfaction<\/strong><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                            <div class=\"item\">\r\n                    <div class=\"image js-animate animate__zoomIn\">\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/05\/Email.svg\" alt=\"Email\">\n                        <\/div>\r\n                    <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.3s\">\r\n                                                \r\n                                                    <div class=\"description\">\r\n                                <p><strong>Donn\u00e9es plus fiables gr\u00e2ce \u00e0 la saisie directe par le client, r\u00e9duisant les erreurs.<\/strong><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                            <div class=\"item\">\r\n                    <div class=\"image js-animate animate__zoomIn\">\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/05\/Miscellaneous-5.svg\" alt=\"Miscellaneous 5\">\n                        <\/div>\r\n                    <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.3s\">\r\n                                                \r\n                                                    <div class=\"description\">\r\n                                <p><strong>Agir imm\u00e9diatement face aux insatisfactions clients.<\/strong><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"cta-panel-6ac15ffb19fd9\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--blue-blue--light gradient-vertical swirl-green-blue\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">\u00ab\u00a0Travailler le lien avec le client porte ses fruits\u00a0\u00bb<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"#podcast\" target=\"\" class=\"btn--icon-left btn btn--gradient-pink\">\n                        J&#039;\u00e9coute la conf\u00e9rence        <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Courir, le leader europ\u00e9en de la sneakers f\u00e9minine, fais du marketing en temps r\u00e9el un levier de transformation de l\u2019engagement 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