{"id":1495,"date":"2023-09-08T13:31:38","date_gmt":"2023-09-08T12:31:38","guid":{"rendered":"https:\/\/imagino.com\/france\/resource\/marketing-clouds-are-failing\/"},"modified":"2026-02-11T13:16:54","modified_gmt":"2026-02-11T13:16:54","slug":"livre-blanc-comment-ameliorer-lefficacite-des-cloud-marketing-pour-vos-equipes-crm","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/livre-blanc-comment-ameliorer-lefficacite-des-cloud-marketing-pour-vos-equipes-crm\/","title":{"rendered":"Livre Blanc &#8211; Comment am\u00e9liorer l\u2019efficacit\u00e9 des Cloud Marketing pour vos \u00e9quipes CRM?"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-6a13fbfbb4c50\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--pink-purple \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        Am\u00e9liorer l\u2019efficacit\u00e9 des Cloud Marketing pour vos \u00e9quipes CRM                    <\/h1>\n                    <div class=\"description\">\n                        Dans ce livre blanc, d\u00e9couvrez comment identifier les freins qui ralentissent vos \u00e9quipes CRM et optimiser votre Marketing Cloud pour cr\u00e9er des campagnes plus rapides, plus pertinentes et plus rentables.                    <\/div>\n                    <div class=\"control\">\n                                <a href=\"#telechargez\" target=\"\" class=\"btn btn--gradient-blue-light\">Je t\u00e9l\u00e9charge le livre blanc<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2023\/09\/Comment-ameliorer-lefficacite-des-Cloud-Marketing-pour-vos-equipes-CRM-850x708.png\" alt=\"Comment am\u00e9liorer l\u2019efficacit\u00e9 des Cloud Marketing pour vos \u00e9quipes CRM\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-2.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"telechargez\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--pink-purple \">\r\n                                    <div class=\"tl js-animate animate__fadeIn\">\r\n                        <h2>Le contenu de ce livre blanc<\/h2>\r\n                    <\/div>\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <ol>\n<li><strong>Pourquoi vos \u00e9quipes CRM perdent en efficacit\u00e9<\/strong><\/li>\n<\/ol>\n<p>Outils complexes, d\u00e9pendance IT, donn\u00e9es difficiles \u00e0 activer.<\/p>\n<ol start=\"2\">\n<li><strong>Collaboration et agilit\u00e9 : les vrais enjeux<\/strong><\/li>\n<\/ol>\n<p>Faciliter l&rsquo;organisation et la communication entre marketing, data et IT.<\/p>\n<ol start=\"3\">\n<li><strong>R\u00e9duire les co\u00fbts et am\u00e9liorer le ROI<\/strong><\/li>\n<\/ol>\n<p>Optimiser votre \u00e9cosyst\u00e8me pour acc\u00e9l\u00e9rer l\u2019ex\u00e9cution et augmenter la rentabilit\u00e9.<\/p>\n<ol start=\"4\">\n<li><strong>Passer \u00e0 une approche orient\u00e9e chiffre d\u2019affaires<\/strong><\/li>\n<\/ol>\n<p>Activer les bonnes donn\u00e9es, au bon moment, pour g\u00e9n\u00e9rer un impact business mesurable.<\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"da285a07-c919-44d6-83bb-8b7b8d059d44\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a13fbfbb8776\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Elevate, la CDP con\u00e7ue pour les \u00e9quipes CRM<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/elevate-cdp\/\">imagino Elevate<\/a> compl\u00e8te et optimise votre Cloud Marketing en donnant aux \u00e9quipes CRM un acc\u00e8s direct, simple et en temps r\u00e9el aux donn\u00e9es clients.<\/p>\n<p>Gr\u00e2ce \u00e0 son architecture z\u00e9ro copie et low-code, Elevate r\u00e9duit la d\u00e9pendance aux \u00e9quipes IT, acc\u00e9l\u00e8re la cr\u00e9ation des segments et simplifie l\u2019orchestration des campagnes.<\/p>\n<p><strong>R\u00e9sultat : des projets moins chronophages, des co\u00fbts d\u2019exploitation ma\u00eetris\u00e9s et un impact direct sur le chiffre d\u2019affaires.<\/strong><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6a13fbfbb8779\" class=\"image__inner u-gradient--pink-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/mockup-imagino.png\" alt=\"Mockup solution CEP d'imagino\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"cta-panel-6a13fbfbb8ee4\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--pink-purple gradient-vertical swirl-blue-purple-thick\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">\u00ab Concr\u00e8tement, nous avons vu une mise en production des premiers cas d\u2019usage en seulement 3 mois, avec une vision 360\u00b0 du client. \u00bb Jules<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"#telechargez\" target=\"\" class=\"btn--icon-left btn btn--gradient-blue-light\">\n                        Je t\u00e9l\u00e9charge le livre blanc        <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Les \u00e9quipes CRM subissent chaque jour les cons\u00e9quences d&rsquo;un manque d&rsquo;agilit\u00e9 et d&rsquo;une complexit\u00e9 inutile dans la cr\u00e9ation des campagnes et des programmes qu&rsquo;elles pourraient, et devraient, mettre en \u0153uvre\u2026This discussion piece aims to shed light on the data challenges that CRM teams face and how implementing a revenue-first Customer Data Platform (CDP) can be the key to overcoming these challenges and achieving unparalleled marketing success.<\/p>\n","protected":false},"featured_media":3648,"template":"","meta":{"_acf_changed":false},"resources_category":[88,97],"resources_sector":[42,36],"class_list":["post-1495","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-contenus","resources_category-livres-blancs","resources_sector-luxury","resources_sector-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Livre blanc - Am\u00e9liorer l\u2019efficacit\u00e9 des Cloud Marketing pour le CRM<\/title>\n<meta name=\"description\" content=\"Identifier les freins de vos \u00e9quipes CRM et optimiser votre Marketing Cloud pour cr\u00e9er des campagnes plus pertinentes et plus rentables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagino.com\/fr\/resource\/livre-blanc-comment-ameliorer-lefficacite-des-cloud-marketing-pour-vos-equipes-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment am\u00e9liorer l\u2019efficacit\u00e9 des Cloud Marketing pour vos \u00e9quipes CRM?\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9quipes CRM subissent chaque jour les cons\u00e9quences d&#039;un manque d&#039;agilit\u00e9 et d&#039;une complexit\u00e9 inutile dans la cr\u00e9ation des campagnes et des programmes qu&#039;elles pourraient, et devraient, 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