{"id":1471,"date":"2023-10-02T16:27:18","date_gmt":"2023-10-02T15:27:18","guid":{"rendered":"https:\/\/imagino.com\/france\/resource\/whitepaper-were-here-to-slay-the-cdp-monster\/"},"modified":"2026-02-11T11:34:58","modified_gmt":"2026-02-11T11:34:58","slug":"livre-blanc-plus-performant-que-les-cloud-pourquoi-choisir-une-cdp-moderne","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/livre-blanc-plus-performant-que-les-cloud-pourquoi-choisir-une-cdp-moderne\/","title":{"rendered":"Livre Blanc &#8211; Plus performant que les Cloud, pourquoi choisir une CDP moderne?"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-6a13c75a9f4a0\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--pink-purple \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        Pourquoi choisir une CDP moderne plut\u00f4t qu\u2019un Cloud Marketing ?                    <\/h1>\n                    <div class=\"description\">\n                        Dans ce livre blanc, d\u00e9couvrez comment donner aux \u00e9quipes marketing les moyens de comprendre, activer et exploiter leurs donn\u00e9es clients pour offrir une exp\u00e9rience personnalis\u00e9e, fluide et conforme aux nouvelles exigences du march\u00e9.                    <\/div>\n                    <div class=\"control\">\n                                <a href=\"#telechargez\" target=\"\" class=\"btn btn--gradient-blue-light\">Je t\u00e9l\u00e9charge le livre blanc<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2023\/10\/Plus-performant-que-les-Cloud-pourquoi-choisir-une-CDP-moderne-850x708.png\" alt=\"\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-2.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"telechargez\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--pink-purple \">\r\n                                    <div class=\"tl js-animate animate__fadeIn\">\r\n                        <h2>Le contenu de ce livre blanc<\/h2>\r\n                    <\/div>\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <ol>\n<li><strong>Un march\u00e9 marketing en pleine mutation<\/strong><\/li>\n<\/ol>\n<p>Fin des cookies tiers, pression r\u00e9glementaire &#8230; limites des mod\u00e8les traditionnels.<\/p>\n<ol start=\"2\">\n<li><strong>Cloud Marketing entre puissance et d\u00e9pendance<\/strong><\/li>\n<\/ol>\n<p>Entre centralisation, activation, silos, duplication et forte d\u00e9pendance IT.<\/p>\n<ol start=\"3\">\n<li><strong>Pourquoi choisir une CDP moderne ?<\/strong><\/li>\n<\/ol>\n<p>Une approche agile, z\u00e9ro copie et orient\u00e9e autonomie.<\/p>\n<ol start=\"4\">\n<li><strong>Comment cr\u00e9er de la valeur rapidement\u00a0?<\/strong><\/li>\n<\/ol>\n<p>Impl\u00e9mentation acc\u00e9l\u00e9r\u00e9e, ROI mesurable et cas concret.<\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"a2ef23d6-f78c-4b5c-a461-557d2fb558de\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a13c75aa1955\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Elevate, la CDP moderne pens\u00e9e pour les marketeurs<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/elevate-cdp\/\">imagino Elevate<\/a> est une CDP nouvelle g\u00e9n\u00e9ration, low-code et z\u00e9ro copie, con\u00e7ue pour s\u2019int\u00e9grer \u00e0 votre \u00e9cosyst\u00e8me existant sans cr\u00e9er de nouveaux silos.<\/p>\n<p>Contrairement aux Cloud Marketing traditionnels, Elevate permet d\u2019<strong>exploiter les donn\u00e9es directement \u00e0 la source, en temps r\u00e9el<\/strong>. Les \u00e9quipes marketing gagnent en autonomie, r\u00e9duisent leur d\u00e9pendance \u00e0 l\u2019IT et activent des segmentations avanc\u00e9es bas\u00e9es sur les comportements.<\/p>\n<p><strong>R\u00e9sultat : une impl\u00e9mentation jusqu\u2019\u00e0 75 % plus rapide, un ROI acc\u00e9l\u00e9r\u00e9 et une exp\u00e9rience client r\u00e9ellement personnalis\u00e9e et sans couture.<\/strong><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6a13c75aa1957\" class=\"image__inner u-gradient--pink-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/mockup-imagino.png\" alt=\"Mockup solution CEP d'imagino\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"cta-panel-6a13c75aa1ecb\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--pink-purple gradient-vertical swirl-blue-purple-thick\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">\u00ab Gr\u00e2ce \u00e0 la CDP imagino, nous cr\u00e9ons de la valeur \u00e0 la fois pour nos \u00e9quipes internes et pour nos clients. \u00bb Toyota Financial Services<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"#telechargez\" target=\"\" class=\"btn--icon-left btn btn--gradient-blue-light\">\n                        Je t\u00e9l\u00e9charge le livre blanc        <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Donnez aux \u00e9quipes marketing les moyens de comprendre, activer et exploiter leurs donn\u00e9es clients pour offrir une meilleure exp\u00e9rience.<\/p>\n","protected":false},"featured_media":3646,"template":"","meta":{"_acf_changed":true},"resources_category":[88,97],"resources_sector":[42,43,36,38],"class_list":["post-1471","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-contenus","resources_category-livres-blancs","resources_sector-luxury","resources_sector-media-publishing","resources_sector-retail","resources_sector-travel-hospitality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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