{"id":1441,"date":"2024-04-11T11:56:29","date_gmt":"2024-04-11T10:56:29","guid":{"rendered":"https:\/\/imagino.com\/france\/resource\/whitepaper-imagino-explains-clientelling\/"},"modified":"2026-09-18T13:02:42","modified_gmt":"2026-09-18T12:02:42","slug":"livre-blanc-imagino-explique-clienteling","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/livre-blanc-imagino-explique-clienteling\/","title":{"rendered":"Livre Blanc \u2013 imagino explique \u00ab\u00a0Clienteling\u00a0\u00bb"},"content":{"rendered":"\n<section id=\"banner-6aefece035bbf\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--pink-purple \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        Clienteling : l\u2019alignement parfait entre le digital et le magasin                    <\/h1>\n                    <div class=\"description\">\n                        Dans ce livre blanc, d\u00e9couvrez comment cr\u00e9er des interactions sur-mesure en magasin, aussi pertinentes qu\u2019en ligne, pour renforcer la relation client et la performance commerciale.                    <\/div>\n                    <div class=\"control\">\n                                <a href=\"#telechargez\" target=\"\" class=\"btn btn--gradient-blue-light\">Je t\u00e9l\u00e9charge le livre blanc<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2024\/04\/imagino-explique-.-Le-clienteling-850x708.png\" alt=\"imagino explique ... Le clienteling\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-2.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section>\n\n\n\r\n<section id=\"telechargez\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--pink-purple \">\r\n                                    <div class=\"tl js-animate animate__fadeIn\">\r\n                        <h2>Le contenu de ce livre blanc<\/h2>\r\n                    <\/div>\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <ol>\n<li><strong>Pourquoi le clienteling est devenu strat\u00e9gique<\/strong><\/li>\n<\/ol>\n<p>L\u2019\u00e9volution des attentes clients et l\u2019importance d\u2019aligner les exp\u00e9riences.<\/p>\n<ol start=\"2\">\n<li><strong>Les fondamentaux du clienteling : pour qui et comment ?<\/strong><\/li>\n<\/ol>\n<p>Les profils concern\u00e9s, les objectifs vis\u00e9s et les trois \u00e9tapes cl\u00e9s du processus.<\/p>\n<ol start=\"3\">\n<li><strong>Pourquoi le clienteling est difficile \u00e0 d\u00e9ployer<br \/>\n<\/strong><\/li>\n<\/ol>\n<p>Les freins organisationnels, technologiques et data qui compliquent sa mise en \u0153uvre.<\/p>\n<ol start=\"4\">\n<li><strong>Cr\u00e9er de la valeur gr\u00e2ce \u00e0 une personnalisation ma\u00eetris\u00e9e<br \/>\n<\/strong><\/li>\n<\/ol>\n<p>Les b\u00e9n\u00e9fices concrets pour le client et l\u2019entreprise, illustr\u00e9s par un cas r\u00e9el.<\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"0d80271b-37f4-4550-b7bd-d0dac798e63d\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6aefece038c6b\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Des donn\u00e9es activables pour <br \/>\r\ndes interactions en magasin plus intelligentes<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p>Le <strong>clienteling<\/strong> repose sur une exploitation intelligente de la donn\u00e9e client. Avec imagino, les marques <strong>unifient leurs donn\u00e9es online et offline<\/strong> au sein d\u2019une <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/customer-engagement-platform\/\">Customer Engament Platform<\/a> moderne, zero copy et temps r\u00e9el.<\/p>\n<p>Les \u00e9quipes acc\u00e8dent facilement \u00e0 une vision client compl\u00e8te, sans d\u00e9pendre de l\u2019IT, et peuvent personnaliser les interactions au bon moment, quel que soit le canal. <strong>R\u00e9sultat : des interactions plus pertinentes en magasin, une exp\u00e9rience client coh\u00e9rente et un ROI mesurable.<\/strong><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6aefece038c71\" class=\"image__inner u-gradient--pink-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/mockup-imagino.png\" alt=\"Mockup solution CEP d'imagino\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"cta-panel-6aefece0394c8\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--pink-purple gradient-vertical swirl-blue-purple-thick\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">\u00ab\u00a0Permettre \u00e0 vos \u00e9quipes de cr\u00e9er une exp\u00e9rience client positive est non seulement <br \/>\r\nune strat\u00e9gie peu co\u00fbteuse mais aussi durable.\u00a0\u00bb<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"#telechargez\" target=\"\" class=\"btn--icon-left btn btn--gradient-blue-light\">\n                        Je t\u00e9l\u00e9charge le livre blanc        <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Dans ce livre blanc, d\u00e9couvrez comment cr\u00e9er des interactions sur-mesure en magasin, aussi pertinentes qu\u2019en ligne, pour renforcer la relation client et la performance commerciale.<\/p>\n","protected":false},"featured_media":3644,"template":"","meta":{"_acf_changed":true},"resources_category":[88,97],"resources_sector":[36,42],"class_list":["post-1441","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-contenus","resources_category-livres-blancs","resources_sector-retail","resources_sector-luxury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Livre blanc - Alignez digital et magasin gr\u00e2ce au Clienteling<\/title>\n<meta name=\"description\" content=\"Comment cr\u00e9er des interactions sur-mesure en magasin, aussi pertinentes qu\u2019en ligne, pour renforcer la relation client avec le clienteling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagino.com\/fr\/resource\/livre-blanc-imagino-explique-clienteling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"imagino explique &quot;Clienteling&quot;\" \/>\n<meta property=\"og:description\" content=\"Avec l&#039;essor des achats en ligne, il est de plus en plus important pour les marques de se d\u00e9marquer avec une exp\u00e9rience client en magasin exceptionnelle. 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