{"id":1422,"date":"2024-10-22T13:11:22","date_gmt":"2024-10-22T12:11:22","guid":{"rendered":"https:\/\/imagino.sanepress.com\/france\/resource\/whitepaper-imagino-explains-the-hurdles-of-martech-replacement\/"},"modified":"2026-02-10T15:37:47","modified_gmt":"2026-02-10T15:37:47","slug":"livre-blanc-imagino-explique-les-obstacles-lies-au-replacement-de-la-pile-martech","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/livre-blanc-imagino-explique-les-obstacles-lies-au-replacement-de-la-pile-martech\/","title":{"rendered":"Livre Blanc \u2013 imagino explique \u00ab\u00a0Les obstacles li\u00e9s au replacement de la pile MarTech\u00a0\u00bb"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-6a2388b55c9c9\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--pink-purple \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        Les obstacles au remplacement de votre pile MarTech                    <\/h1>\n                    <div class=\"description\">\n                        Dans ce livre blanc, obtenez les cl\u00e9s pour comprendre les freins au changement Martech, adopter une approche pragmatique et moderniser votre stack marketing.                    <\/div>\n                    <div class=\"control\">\n                                <a href=\"#telechargez\" target=\"\" class=\"btn btn--gradient-blue-light\">Je t\u00e9l\u00e9charge le livre blanc<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/02\/imagino-explique-.-Les-obstacles-au-remplacement-de-la-pile-Martech-850x708.png\" alt=\"imagino explique ... Les obstacles au remplacement de la pile Martech\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-2.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"telechargez\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--pink-purple \">\r\n                                    <div class=\"tl js-animate animate__fadeIn\">\r\n                        <h2>Le contenu de ce livre blanc<\/h2>\r\n                    <\/div>\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <ol>\n<li><strong>Quand sait-on qu\u2019il est temps de faire \u00e9voluer sa pile MarTech ?<\/strong><\/li>\n<\/ol>\n<p>Rep\u00e9rez les signaux faibles qui vous indiquent le bon moment.<\/p>\n<ol start=\"2\">\n<li><strong>Comprendre la logique des co\u00fbts irr\u00e9cup\u00e9rables<\/strong><\/li>\n<\/ol>\n<p>Comment les investissements pass\u00e9s biaisent souvent les d\u00e9cisions pr\u00e9sentes.<\/p>\n<ol start=\"3\">\n<li><strong>D\u00e9passer les r\u00e9sistances internes au changement<\/strong><\/li>\n<\/ol>\n<p>De la crainte de perdre son poste \u00e0 la tentation du \u201con va le faire nous-m\u00eames\u201d.<\/p>\n<ol start=\"4\">\n<li><strong>Passer de l\u2019intention \u00e0 l\u2019action avec un plan structur\u00e9<\/strong><\/li>\n<\/ol>\n<p>Comment instaurer un changement Martech de mani\u00e8re pragmatique.<\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"dab3b2f7-6958-419d-8f19-d08bd2d68aba\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a2388b55f107\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">imagino vous accompagne <br \/>\r\ndans votre changement de Martech<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p>Chez imagino, nous accompagnons les grandes entreprises dans la transformation de leur \u00e9cosyst\u00e8me marketing gr\u00e2ce \u00e0 une <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/customer-engagement-platform\/\">Customer Engagement Platform<\/a> moderne, zero copy et combinant CDP + activation.<\/p>\n<p>En unifiant les donn\u00e9es clients et en simplifiant l\u2019orchestration des parcours, nous aidons les \u00e9quipes \u00e0 d\u00e9passer les limites des stacks fragment\u00e9es et \u00e0 engager leurs clients plus efficacement, sans complexit\u00e9 inutile.<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6a2388b55f10a\" class=\"image__inner u-gradient--pink-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/mockup-imagino.png\" alt=\"Mockup solution CEP d'imagino\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"cta-panel-6a2388b55f6e3\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--pink-purple gradient-vertical swirl-blue-purple-thick\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">\u00ab La forte flexibilit\u00e9 et la simplicit\u00e9 d\u2019utilisation d\u2019imagino redonnent de l\u2019autonomie \u00e0 nos \u00e9quipes marketing. \u00bb Club Med<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"#telechargez\" target=\"\" class=\"btn--icon-left btn btn--gradient-blue-light\">\n                        Je d\u00e9couvre comment surmonter les obstacles        <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Obtenez les cl\u00e9s pour comprendre les freins au changement Martech, adopter une approche pragmatique et moderniser votre stack.<\/p>\n","protected":false},"featured_media":3822,"template":"","meta":{"_acf_changed":false},"resources_category":[88,97],"resources_sector":[],"class_list":["post-1422","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-contenus","resources_category-livres-blancs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO 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