{"id":2851,"date":"2025-04-22T15:48:18","date_gmt":"2025-04-22T14:48:18","guid":{"rendered":"https:\/\/www.imagino.com\/france\/?page_id=2851"},"modified":"2026-07-24T11:18:17","modified_gmt":"2026-07-24T10:18:17","slug":"home","status":"publish","type":"page","link":"https:\/\/imagino.com\/fr\/","title":{"rendered":"Home"},"content":{"rendered":"\n<section id=\"banner-6a667dfc7a1e6\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--purple-blue--dark \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                            <div class=\"image\">\n                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/06\/imogen-gradient-1-e1781518272790.png\" alt=\"imogen gradient\">\n                        <\/div>\n                                        <h1 class=\"tl\">\n                        De l&rsquo;intention \u00e0 l&rsquo;impact, sans frictions qui vous ralentissent                    <\/h1>\n                    <div class=\"description\">\n                        Transformez vos inspirations en r\u00e9sultats concrets gr\u00e2ce \u00e0 la plateforme d&rsquo;engagement client pilot\u00e9e par l&rsquo;IA d&rsquo;imagino.                    <\/div>\n                    <div class=\"control\">\n                                <a href=\"https:\/\/www.imagino.com\/fr\/nos-solutions\/customer-engagement-platform\/\" target=\"\" class=\"btn btn--gradient-pink\">En savoir plus<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/05\/shutterstock_2291129427-updated-extend2-800px.webp\" alt=\"\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-1.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section>\n\n<section id=\"text-section-6a667dfc7bec0\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n            <div class=\"row-item\">\r\n                <div class=\"item\">\r\n                                            <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                                        <h3 class=\"subtl\">imagino Engage est une plateforme d&rsquo;engagement client aliment\u00e9e par l&rsquo;IA qui combine une technologie CDP de nouvelle g\u00e9n\u00e9ration et des capacit\u00e9s d&rsquo;activation de campagnes parmi les plus avanc\u00e9es du march\u00e9.<\/h3>\r\n                                                    <\/div>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<section id=\"unify-section-6a667dfc7c50a\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">La boucle d&rsquo;engagement IA<\/span><\/h2>\r\n                \r\n                                    <h3 class=\"text\">Une nouvelle fa\u00e7on de piloter le marketing<\/h3>\r\n                                <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/imogen\/\">Imogen est l&rsquo;intelligence artificielle d&rsquo;imagino<\/a> qui pilote l&rsquo;ensemble de la plateforme d&rsquo;engagement client.<br \/>\nImogen transforme les donn\u00e9es clients en interactions imm\u00e9diates personnalis\u00e9es, gouvern\u00e9es et toujours sous le contr\u00f4le de vos \u00e9quipes.<\/p>\n<p>Des audiences aux parcours clients, en passant par le contenu, l&rsquo;activation et l&rsquo;optimisation, Imogen orchestre l&rsquo;ensemble du cycle d&rsquo;engagement en temps r\u00e9el. Chaque insight alimente l&rsquo;action suivante, et chaque action rend l&rsquo;insight suivant plus pertinent.<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6a667dfc7c50e\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                                            <iframe loading=\"lazy\" width=\"560\" height=\"315\"\r\n                                        src=\"https:\/\/www.youtube.com\/embed\/NRlaH5I_tSw?rel=0&#038;modestbranding=1\"\r\n                                        frameborder=\"0\" allowfullscreen><\/iframe>\r\n                                    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section class=\"data-platform-slider-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"data-platform-container u-gradient--purple-blue--dark\">\r\n            <div class=\"data-platform-container__text  js-animate animate__fadeInLeft\">\r\n                                    <h2 class=\"tl \"><span class=\"\">Qu&rsquo;est-ce qui rend notre plateforme d&rsquo;engagement client unique ?<\/span><\/h2>\r\n                                                    <div class=\"text\">\r\n                        Pens\u00e9e pour le marketing, con\u00e7u pour l&rsquo;IT. Une CEP rapide, flexible et agile, propuls\u00e9e par l&rsquo;IA, pour un d\u00e9ploiement rapide et un ROI mesurable. Moins de contraintes pour l&rsquo;IT, plus d&rsquo;autonomie pour le marketing.                    <\/div>\r\n                            <\/div>\r\n            <div class=\"data-platform-container__image\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-2.mp4\">\r\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-2.webm\">\r\n                    <\/video>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"data-platform-slider-container\">\r\n            <div class=\"swiper js-swiper-data-platform\">\r\n                <div class=\"swiper-wrapper\">\r\n                                            <div class=\"swiper-slide data-platform-slide\">\r\n                            <div class=\"data-platform-slide-container js-animate animate__fadeInUp\"\r\n                                data-wow-delay=\"100ms\">\r\n                                <div class=\"img\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/06\/imogen-violet-150x150.png\"\r\n                                        alt=\"\" \/>\r\n                                <\/div>\r\n                                                                    <h3 class=\"tl\"><span class=\"text-gradient--purple\">Une IA au c\u0153ur de la plateforme<\/span>\r\n                                    <\/h3>\r\n                                                                                                    <div class=\"text\">Pas de multiplication d\u2019agents IA, de va-et-vient entre diff\u00e9rents agents ou assistants d\u00e9connect\u00e9s. D\u00e9finissez votre objectif, Imogen orchestre donn\u00e9es, audiences, contenus et les activations pour le concr\u00e9tiser.<\/div>\r\n                                \r\n                                                                    <div class=\"control\">\r\n                                                <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/imogen\/\" target=\"\" class=\"btn btn--gradient-pink\">D\u00e9couvrez Imogen<\/a>\n                                        <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                                                <div class=\"swiper-slide data-platform-slide\">\r\n                            <div class=\"data-platform-slide-container js-animate animate__fadeInUp\"\r\n                                data-wow-delay=\"200ms\">\r\n                                <div class=\"img\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/Journeys-1-150x150.png\"\r\n                                        alt=\"\" \/>\r\n                                <\/div>\r\n                                                                    <h3 class=\"tl\"><span class=\"text-gradient--purple\">Segmentez et orchestrez plus rapidement<\/span>\r\n                                    <\/h3>\r\n                                                                                                    <div class=\"text\">Gr\u00e2ce aux recommandations d\u2019Imogen, vos \u00e9quipes identifient les bonnes audiences et activent les bons parcours au bon moment. Le bon message, \u00e0 la bonne personne, sur le bon canal.<\/div>\r\n                                \r\n                                                                    <div class=\"control\">\r\n                                                <a href=\"https:\/\/imagino.com\/fr\/accompagnement\/marketeurs\/\" target=\"\" class=\"btn btn--gradient-pink\">En savoir plus<\/a>\n                                        <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                                                <div class=\"swiper-slide data-platform-slide\">\r\n                            <div class=\"data-platform-slide-container js-animate animate__fadeInUp\"\r\n                                data-wow-delay=\"300ms\">\r\n                                <div class=\"img\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/Data-Movement.svg\"\r\n                                        alt=\"\" \/>\r\n                                <\/div>\r\n                                                                    <h3 class=\"tl\"><span class=\"text-gradient--purple\">Une vision client 360\u00b0 compl\u00e8te, en temps r\u00e9el<\/span>\r\n                                    <\/h3>\r\n                                                                                                    <div class=\"text\">B\u00e9n\u00e9ficiez d\u2019une vue unifi\u00e9e de chaque client, de ses interactions et de son parcours. Imogen transforme ces donn\u00e9es en insights exploitables et identifie les opportunit\u00e9s pour optimiser l&rsquo;engagement en continu.<\/div>\r\n                                \r\n                                                                    <div class=\"control\">\r\n                                                <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/customer-engagement-platform\/\" target=\"\" class=\"btn btn--gradient-pink\">En savoir plus<\/a>\n                                        <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                                                <div class=\"swiper-slide data-platform-slide\">\r\n                            <div class=\"data-platform-slide-container js-animate animate__fadeInUp\"\r\n                                data-wow-delay=\"400ms\">\r\n                                <div class=\"img\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/Data-Quality-1-150x150.png\"\r\n                                        alt=\"\" \/>\r\n                                <\/div>\r\n                                                                    <h3 class=\"tl\"><span class=\"text-gradient--purple\">Une architecture Zero Copy native<\/span>\r\n                                    <\/h3>\r\n                                                                                                    <div class=\"text\">Avec l&rsquo;approche moderne d&rsquo;imagino en mati\u00e8re d&rsquo;int\u00e9gration des donn\u00e9es, vos donn\u00e9es restent l\u00e0 o\u00f9 elles se trouvent. Aucune duplication. Aucun probl\u00e8me de synchronisation ou de qualit\u00e9 des donn\u00e9es. <\/div>\r\n                                \r\n                                                                    <div class=\"control\">\r\n                                                <a href=\"https:\/\/imagino.com\/fr\/accompagnement\/equipes-it-et-data\/\" target=\"\" class=\"btn btn--gradient-pink\">En savoir plus<\/a>\n                                        <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                        \r\n                <\/div>\r\n                <div class=\"swiper-button-prev bg-colour-purple\"><\/div>\r\n                <div class=\"swiper-button-next bg-colour-purple\"><\/div>\r\n                <div class=\"swiper-pagination\"><\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<section id=\"cta-panel-6a667dfc7eda5\" class=\"our-cxp-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"our-cxp-container u-gradient--pink-purple gradient-vertical\">\r\n            <div class=\"our-cxp-container__text js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\">Notre CEP s&rsquo;adapte <br \/>\r\naux besoins de <br \/>\r\nvotre business. <br \/>\r\n<br \/>\r\nD\u00e9couvrez comment !<\/h2>\r\n                                <div class=\"control\">\r\n                    <div class=\"btn btn--gradient-pink js-open-choose-sector\" tabindex=\"0\" role=\"button\"\r\n                        aria-haspopup=\"listbox\" aria-expanded=\"false\" aria-label=\"Selecting\">\r\n                        <div class=\"text\">S\u00e9lectionnez votre industrie <i><\/i><\/div>\r\n                        <div class=\"selected js-choose-sector\">\r\n                                                                <a href=\"https:\/\/www.imagino.com\/fr\/accompagnement\/par-industrie\/#retail\" target=\"\">\r\n                                        Retail <\/a>\r\n\r\n                                                                        <a href=\"https:\/\/www.imagino.com\/fr\/accompagnement\/par-industrie\/#travel\" target=\"\">\r\n                                        Tourisme, H\u00f4tellerie-Restauration <\/a>\r\n\r\n                                                                        <a href=\"https:\/\/www.imagino.com\/fr\/accompagnement\/par-industrie\/#media\" target=\"\">\r\n                                        M\u00e9dia, \u00c9dition <\/a>\r\n\r\n                                                                        <a href=\"https:\/\/www.imagino.com\/fr\/accompagnement\/par-industrie\/#luxury\" target=\"\">\r\n                                        Luxe <\/a>\r\n\r\n                                                                        <a href=\"https:\/\/imagino.com\/fr\/accompagnement\/par-industrie\/#fsi\" target=\"\">\r\n                                        Financial Services <\/a>\r\n\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"image js-animate animate__fadeIn\" data-wow-delay=\"0.4s\">\r\n                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/05\/shutterstock_1994758817-800.webp\" alt=\"shutterstock_1994758817-800\" \/>\r\n                <\/div>\r\n            \r\n            <div class=\"video-line video-blue-purple-thick\">\r\n                <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                    <source type=\"video\/mp4; codecs=hvc1\"\r\n                        src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                    <source type=\"video\/webm\"\r\n                        src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                <\/video>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<section id=\"clients_panel-6a667dfc8384b\" class=\"customers-section section-padding \">\r\n    <div class=\"container-large\">\r\n        <div class=\"customers-container\">\r\n            <div class=\"customers-container__header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Ils nous font confiance !<\/span><\/h2>\r\n                \r\n                                    <h3 class=\"info\"><span class=\"text-colour-purple\">D\u00e9couvrez les marques qui ont choisi imagino pour optimiser leur engagement client. <\/span><\/h3>\r\n                            <\/div>\r\n            <div class=\"customers-container__content\">\r\n                                    <div class=\"items-list\">\r\n                        <div class=\"swiper js-swiper-infinityScroll\" data-padding=\"210\" data-speed=\"9000\">\r\n                            <div class=\"swiper-wrapper\">\r\n                                                                    <div class=\"item swiper-slide bottom\">\r\n                                        <a tabindex=\"-1\" href=\"https:\/\/www.intersport.com\/\"\r\n                                                target=\"_blank\">                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/02\/customers-1.png\"\r\n                                                alt=\"customers-1\" \/>\r\n                                            <\/a>                                    <\/div>\r\n                                                                        <div class=\"item swiper-slide \">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/Hachette_logo.svg-300x86.png\"\r\n                                                alt=\"Hachette livre - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div class=\"item swiper-slide bottom\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/Systeme-U-300x95.png\"\r\n                                                alt=\"Syst\u00e8me U - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div class=\"item swiper-slide bottom\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/Vertu-Motors-300x103.png\"\r\n                                                alt=\"Vertu Motors plc - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div class=\"item swiper-slide \">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/Jules-300x86.png\"\r\n                                                alt=\"Jules - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div class=\"item swiper-slide bottom\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/Logo-raptdev.svg-300x61.png\"\r\n                                                alt=\"Ratp Dev - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n                                    <div class=\"items-list\">\r\n                        <div class=\"swiper js-swiper-infinityScroll\" data-padding=\"180\" data-speed=\"5350\">\r\n                            <div class=\"swiper-wrapper\">\r\n                                                                    <div class=\"item swiper-slide bottom\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/02\/customers-4.png\"\r\n                                                alt=\"Le Monde - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div class=\"item swiper-slide \">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/02\/customers-5.png\"\r\n                                                alt=\"Groupe Clarins - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div class=\"item swiper-slide bottom\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/toyota-financial-services-grey-2-300x56.png\"\r\n                                                alt=\"Toyota Financial Services am\u00e9liore sa performance marketing avec imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n                                    <div class=\"items-list\">\r\n                        <div class=\"swiper js-swiper-infinityScroll\" data-padding=\"240\" data-speed=\"7175\">\r\n                            <div class=\"swiper-wrapper\">\r\n                                                                    <div  class=\"item swiper-slide bottom\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/02\/customers-7.png\"\r\n                                                alt=\"e.Leclerc - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div  class=\"item swiper-slide \">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/02\/customers-8.png\"\r\n                                                alt=\"dpd - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div  class=\"item swiper-slide bottom\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/wakelet-logo-e1536610583276-300x69.png\"\r\n                                                alt=\"Wakelet - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div  class=\"item swiper-slide \">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/07\/BPCE-logo-300x169.jpeg\"\r\n                                                alt=\"BPCE logo\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div  class=\"item swiper-slide bottom\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/MO-logo-new-300x222.png\"\r\n                                                alt=\"Maison &#038; Objet - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                        <div  class=\"item swiper-slide \">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2025\/04\/logo-louvre-hotels-group_0-300x102.png\"\r\n                                                alt=\"Louvre Hotels Group - client imagino\" \/>\r\n                                                                                <\/div>\r\n                                                                <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"customers-container__footer\">\r\n                            <a href=\"https:\/\/www.imagino.com\/fr\/accompagnement\/nos-clients\/\" target=\"\" class=\"btn btn--gradient-pink\">D\u00e9couvrir les clients imagino<\/a>\n                    <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n    <div class=\"customers-border\"><\/div>\r\n<\/section>\n\n\n<section id=\"resource-download-6a667dfc8448f\" class=\"explains-section section-padding\">\n    <div class=\"container\">\n        <div class=\"explains-container u-gradient--blue-blue--light gradient-horizontal\">\n            <div class=\"explains-container__image js-animate animate__fadeInUpSmall\">\n                <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/02\/IA-et-marketing-du-buzzword-a-la-realite-operationnelle-300x250.png\" alt=\"IA et marketing, du buzzword \u00e0 la r\u00e9alit\u00e9 op\u00e9rationnelle\" \/>\n            <\/div>\n            <div class=\"explains-container__text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\n                <div class=\"label\">\n                                            <div class=\"pin\"><span class=\"text-colour-blue-light\">LIVRE BLANC<\/span>\n                        <\/div>\n                                                                <div class=\"inf\">Fran\u00e7ais<\/div>\n                                    <\/div>\n                                    <h2 class=\"tl\">Guide pratique \u2013 IA et marketing, comment passer du \u00ab buzzword \u00bb \u00e0 la r\u00e9alit\u00e9 op\u00e9rationnelle ?<\/h2>\n                                                    <div class=\"description\"><p>Le guide pratique d\u2019une Customer Engagement Platform augment\u00e9e par l\u2019IA, pour transformer les promesses technologiques en victoires m\u00e9tier !<\/p>\n<\/div>\n                            <\/div>\n                            <div class=\"explains-container__control js-animate animate__fadeIn\" data-wow-offset=\"0\">\n                            <a href=\"https:\/\/imagino.com\/fr\/resource\/guide-pratique-ia-marketing-realite-operationnelle\/\" target=\"\" class=\"btn--small btn btn--gradient-purple\">T\u00e9l\u00e9charger<\/a>\n                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2851","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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